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It has been shown that CTR from eMiniMalls is significantly influenced by the ad's overall aesthetics. “Well, how should they look?” you ask. Although this varies based on your website (every site's audience is different, so there is no single clear-cut answer here), the general rule of thumb is that you want to have your eMiniMalls “blend in” with the rest of your page.
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The first thing you should do in this case is eliminate the border. If your website has a black background, make the eMiniMall's border black:
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Another nice color implementation that we can learn from the above example is that they matched the color of the text in the eMiniMall to the text in the website. This reinforces the impression that the ad is actually part of the website content.
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The last piece of the pie when integrating your eMiniMall into your website is to match the eMiniMall's “Title” color to the color of the other links on the page. For example, above, you can see that the link to the comments section is a light-orange, and the title text in the eMiniMall matches it. This works because the title is actually a link, and when users can visibly see that then they are more likely to click on it.
